About us?

We are a general trading company (Food and household items) created in 1953 by our Founding Father, Mr. El Hadji Mamadou Diallé Ndiaye.

We have national leadership in the distribution of food and household items in Senegal.
We represent many international firms among which several multinationals.
To name a few:




Wrigley, etc ..

With regard to our distribution of high quality products at the market best possible prices, we have a national coverage through our Network of Wholesalers, Semi wholesalers, Supermarkets, Hypermarkets, Cash and Carry, Hotel-Restaurant-Cafe (HORECA), Cosmetics shops, retailers and other Senegalese Consumers.

We are known to be hard, well organized and very honest workers.

We proudly cheers our representativeness and leadership in the distribution of FMCG and commodities in Senegal.